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Having run the belt-less, shoe-less gauntlet of airport security I'm reminded just how much life has changed in the last few years. The last few months even - the Arab spring, hurricanes, floods, a tsunami, a near nuclear meltdown and the end of Osama Bin Laden's tenure as head of Al-Qaeda.
We stand at the birth of a new generation of businesses, economies, technologies – and now democracies. This rapid change in the fabric of the global village is increasingly catapulting us toward greater extremes and uncertainties.
Yet, waiting to board my flight, it's clear, even in our volatile world, mobility is an economic imperative.
Statistics back up my instincts. Global travel and tourism will increase at 4% per annum for the next decade1. New research confirms the impact of face-to-face meetings on corporate productivity, yielding a 10:1 return on investment2. And both Fortune 500 and FTSE 100 companies earn up to half their revenues outside their domestic markets. It's clear that growth will increasingly come from less secure, more challenging, and unfamiliar environments.
Can we halt earthquakes and uprisings in far off places? No. Can we enable people and organizations to navigate uncertainty and achieve their global ambitions, safely and productively? Yes.
But it requires a change in perspective. I am proud that FrontierMEDEX leads this change.
We are rethinking our marketplace and challenging its 'catastrophe culture', an approach that capitalizes on ill health. Instead, FrontierMEDEX is redefining the marketplace by shifting our focus to proactive medical care, assistance and security solutions that keeps people on the ground, where they're safe, productive and contributing to the bottom-line.
Unlike many in the marketplace we've made a decision to design our business so that we don't profit from our clients' misfortune. We've chosen to align the success of our business with the success of our clients.
As a businessperson, I put myself in the shoes of our clients and appreciate that they would prefer the growth of FrontierMEDEX to be built on the well-being and safety of every one of their people in our care.
And as a father, I want to know that when my daughters travel abroad with their school, the people I trust with their safety make more, not less, from a trip without a hitch.
I truly believe that this is how we deliver our vision of a world where people, organizations and governments can think, travel and work beyond boundaries.
And I'm willing to back this bold vision with bold action. That's why FrontierMEDEX will provide medical evacuations at cost. Such a commitment reassures our clients that a FrontierMEDEX medevac is based on an independent medical decision that enhances patient safety, not FrontierMEDEX profits.
In a marketplace that for years has sold help in an emergency, we've chosen to mobilize our considerable resources to enable new possibilities. Or, put another way, to enable our clients to Go Further and Do More.
1 Oxford Economics – world travel market forecast
2 The World Travel and Tourism Council: Business Travel, A Catalyst for Economic Performance – April 2011 |
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